My Work
2026 Super Bowl Campaign
Ideator / Writer
Brainstormed and scripted a suite of assets for Wix's Super Bowl campaign introducing the company's newest platform—from a 60-second advertisement showcasing product features to real-time social copy written and posted during the game itself.
User Story Montage
Scriptwriter
Combined footage from multiple user videos to create a cohesive montage showcasing diverse individuals using Wix to build their businesses. The brief was to highlight the unique stories of each person while emphasizing their shared connection as part of a larger community of creators.
UGC Videos
Content Editor
Edited and optimized content for hundreds of user-generated and influencer videos for social channels, shaping authentic stories and writing captions that build trust and credibility.
Short Form Ads
Story Editor
Transformed lengthy interview footage into a collection of 15-second ads, each one uniquely crafted to spotlight different value propositions.
Website Copy
Writer
Wrote and revamped copy for dozens of Wix’s pages from the ground up, delivering clear messaging that significantly boosted signups and premium plan conversions.
